The ₹3 Lakh Espresso Machine: When Is a 'Want' Worth the Money?
A better way to think about expensive wants, affordability and the emotional forces that shape both spending and investment decisions.
By Bhuvan Roy Gupta · 2026-09-07 · 8 min read
#Behavioural Finance #Financial Planning #Investor Psychology #Mutual Funds #Portfolio Review #Spending Decisions
A colleague of mine loves coffee. Not the two-spoons-of-instant-coffee-before-work variety. He understands beans, grinders, extraction, pressure and temperature. He bakes too. Somewhere inside him, I suspect, lives the owner of a small café that does not yet exist.
For more than a year, he had his eye on a serious home espresso machine. After considerable research, he had narrowed the choice to two Italian machines: a Lelit Bianca at around ₹2.21 lakh and a La Marzocco Linea Micra at roughly ₹3.41 lakh at the time.
Yet he could not bring himself to buy either. The problem was not that he could not appreciate the machine. The problem was that he could not justify it. 'It's a want, not a need.' That sentence had effectively ended the discussion in his mind.
The need-versus-want test is too crude
We are taught early that needs are respectable and wants are indulgent. Food is a need. Shelter is a need. An expensive coffee machine is obviously a want. Therefore, the financially sensible person should avoid the coffee machine and invest the money instead.
Except real life does not work so neatly. Is a car a need? Perhaps. Does that make every car beyond the cheapest model capable of getting you from A to B financially irresponsible? Is a holiday unnecessary because you can survive without one? Is a larger home wasteful because a smaller one provides shelter? Push the need-versus-want argument far enough and almost everything beyond basic survival becomes difficult to defend.
Money is not merely a tool for survival. It is also a tool for living. Behavioural finance professor Meir Statman offers a more useful framework. People seek three kinds of benefits from products, services and even investments: utilitarian, expressive and emotional benefits.
1. Utilitarian: What does it do for me?
This is the benefit traditional financial thinking understands best. A car transports you. A house gives you shelter. Insurance protects you financially against certain risks. An investment portfolio helps convert current savings into future purchasing power. And an espresso machine makes coffee.
Viewed purely through this lens, my colleague's decision looks ridiculous. You can make coffee for a tiny fraction of ₹3 lakh. Case closed. Except utility is only one part of what he is buying.
2. Expressive: What does it say about me?
Our purchases often express something about who we are. The clothes we wear, neighbourhoods we live in, cars we drive, restaurants we visit and holidays we take frequently communicate taste, priorities, interests and sometimes status.
But expressive benefits are not always about showing off to other people. They can also be about the story we tell ourselves. Someone who spends serious money on photography equipment may be saying, 'Photography matters to me.' Someone who builds a home library may be expressing, 'Books are part of who I am.'
And my coffee-obsessed colleague may not simply be buying an appliance. He may be saying, 'This craft matters to me. I want to get better at it. Perhaps one day I really will run that café.' That does not make the purchase financially sensible by itself. But it certainly makes it different from buying an expensive appliance simply because somebody else owns one.
3. Emotional: How does it make me feel?
Money decisions also buy feelings. A large emergency fund can buy peace of mind. Owning your home may create a feeling of stability that renting never provides, even when renting appears attractive on a spreadsheet. A family holiday may produce memories whose value cannot meaningfully be expressed as an internal rate of return.
Some investors hold more cash than financial theory might recommend because the cash helps them sleep during market corrections. These emotional benefits are real. The mistake lies in pretending they do not exist.
A financial decision can have poor spreadsheet economics and still deliver real emotional value. The question is whether you recognise the trade-off before making it.
Your investments are not free of emotion either
Investors like to believe that consumption decisions are emotional while investment decisions are rational. I am not convinced.
Consider an investor who keeps adding funds to the portfolio: a Flexi Cap fund, a Mid Cap fund, a Small Cap fund, a sector fund, an international fund and perhaps a more sophisticated strategy after that. Ask why, and there will usually be a financial explanation for every purchase.
But underneath those explanations may sit another benefit. Complexity can make us feel sophisticated. Owning an unusual strategy can make us feel better informed than everyone else. A high-risk investment can provide excitement. A fund that recently delivered spectacular returns can create optimism. An exclusive investment product can carry status.
None of these emotions makes someone foolish. They make us human. The problem begins when the emotional or expressive benefit starts masquerading as investment logic.
An excellent mutual fund can still be unnecessary. A sophisticated product can duplicate exposures you already own. An exciting investment can make a boring financial plan worse. Sometimes the most useful portfolio review is not about finding another investment. It is about understanding why you bought the ones you already have.
So should he buy the ₹3.41 lakh coffee machine?
Recognising emotional and expressive benefits does not mean every desire deserves funding. A want can be completely legitimate and still be unaffordable.
A ₹3 lakh coffee machine purchased using expensive credit-card debt is still a poor financial decision, regardless of how passionate you are about coffee. The better question is not simply, 'Do I need this?' Ask, 'Can my financial life comfortably support this?'
Imagine two people each buying the same ₹3 lakh machine. The first has no emergency reserve, carries expensive debt and has barely started saving for important goals. The second has adequate reserves, no expensive debt, invests regularly towards long-term goals and has accumulated money specifically for discretionary spending.
Affordability is not a characteristic of the product. It is a characteristic of the buyer's financial position.
Same machine. Same price. Completely different financial decision.
Opportunity cost works in both directions
Financial professionals love discussing opportunity cost. Spend ₹3 lakh today and you lose whatever that money might have grown into had you invested it. True.
But opportunity cost works in both directions. If you save every rupee that could have created meaningful experiences today, there is a cost to that decision too. You cannot compound your way back into being 35. You cannot indefinitely postpone every hobby, holiday, celebration or passion project until your retirement corpus finally gives you permission to live.
At the same time, 'life is short' is not a licence to bankrupt your future self. Good financial planning sits between those extremes: save enough to protect tomorrow without treating today as an inconvenience.
Five questions before spending serious money
- Can I buy it without expensive debt? If the answer is no, the discussion probably ends there.
- Are my important financial goals already being funded? A discretionary purchase should compete with discretionary money, not your emergency reserve or long-term goals.
- Will I use it enough for the benefit to be real? There is a difference between loving coffee and loving the idea of being someone who owns an expensive coffee machine.
- Would I still want it if nobody else ever knew I owned it? This question separates personal value from status consumption surprisingly quickly.
- If I spend this money, will I enjoy the purchase or spend the next six months feeling guilty about it? Sometimes that reveals that the purchase is simply too large relative to your financial comfort zone.
Apply the same test to your mutual fund portfolio
Before adding another mutual fund, stock, PMS, thematic strategy or fashionable investment, ask what benefit you are really seeking.
- Utilitarian: I need equity exposure for a goal 12 years away.
- Emotional: This investment makes me feel safer or more confident.
- Expressive: I like owning this because it reflects how I see myself as an investor.
There is nothing inherently wrong with the second or third answers. But recognise them. Once you do, you can ask the more important question: is this investment actually improving my portfolio?
If two or three mutual funds are doing essentially the same job, complexity may be giving you the feeling of diversification without providing much additional diversification. That is why fund selection should come after portfolio construction, not before it.
Money should serve your life, not judge it
My colleague's espresso-machine dilemma was never really about coffee. It was about permission. He had absorbed the idea that sensible people spend on needs and save the rest.
But our lives are built from much more than necessities. We want security, certainly. We also want freedom, pride, experiences, competence, generosity, belonging, tranquillity and occasionally an absurdly good espresso in our own kitchen.
The solution is not to suppress all those wants. It is to understand them and then place financial guardrails around them. Perhaps that is a better definition of financial discipline: not saying no to everything you want, but knowing which wants deserve your money without compromising the things that matter more.
If you are unsure whether your investments reflect your actual goals or simply a collection of decisions made over the years, a portfolio-level review can be revealing. Sometimes the most useful question is not 'Which fund should I buy next?' but 'Why do I own what I already own?'
This article is for educational and informational purposes only and should not be considered personalised investment advice. Mutual fund investments are subject to market risks. Please consider your investment objective, risk profile and financial situation before investing.
Frequently Asked Questions
Is spending money on wants financially irresponsible?
No. A discretionary purchase can be perfectly reasonable when important goals are being funded, emergency reserves are adequate, expensive debt is under control and the purchase delivers enough personal value to justify its opportunity cost.
What are utilitarian, expressive and emotional benefits?
Utilitarian benefits are what something does for you. Expressive benefits relate to what the choice says about your identity, values or status. Emotional benefits relate to how the choice makes you feel, such as secure, proud, calm or excited.
How can I decide whether an expensive purchase is affordable?
Look beyond the price. Ask whether you can pay without expensive debt, whether important goals remain adequately funded, whether you have sufficient liquidity and whether the purchase is large enough to materially reduce future financial flexibility.
Can emotional benefits affect investment decisions too?
Yes. Investors may seek safety, excitement, sophistication or status through investment products. Those feelings are normal, but every investment should still have a clear role in the portfolio and fit the investor's goal, time horizon and risk capacity.